In this time of accelerated change and economic disruption, one of the area most impacted is sales and marketing. Along with management, the board should re-look at those aspects of the strategic plan. Here is an interesting post by Jack Derby on what questions to be asking. My takeaways: This will be a long-term fundamental problem. The old rules and methods of Sales and Marketing are gone forever...just dust in the wind. The #1 new rule is about empathy. #2 rule is to stop selling. #3 rule is about listening. Our Sales & Marketing toolboxes need to be dumped upside down and refilled. #board #sales #strategy https://www.derbymanagement.com/blog/right-answers-wrong-questions?utm_campaign=Tufts%20Marketing%20Projects%20Fall%2C%202015&utm_source=hs_email&utm_medium=email&utm_content=86386933&_hsenc=p2ANqtz-9y90K9dqoBIBuw_Ea7w2WfEgeJFCzvO2lpCAYFabZaGhDcxUF6hbaliWguHEbdW1gH9cOL1BHiOgL86um0K0_DFImmBg&_hsmi=86386933